Investigating Unexpected Data Sources

August 18, 2020

As we all know, data sources are plentiful. But are you finding every possible source of data to learn more about your operations and make optimize efficiency? Put on your sleuthing hat as we investigate a few creative sources you may have overlooked (some obvious; some less so):

  • Social media feeds
  • Sales data
  • Website traffic logs
  • Customer service inquiries (questions, complaints)
  • Internal data (ex. exit interview records)
  • Metadata (ex. demographics)
  • Publicly available data (ex. info collected by the Bureau of Economic Analysis)