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Decide what is worth building. Build it, secure it, and make it stick.

Data IQ™ is how every Data Products engagement runs: one method and one senior team from the first question to a system your people use, with the reasoning written down at each step, so nothing has to be reconstructed when the work changes hands.

Talk to the people who run it See the method

The senior people who frame the problem stay accountable through delivery.

One engagement, phase by phase: the stages at work and what goes on file. Decide spans phases 1 and 2, Build 3 and 4, Make it stick 4 and 5; Secure runs through all five. Illustrative.

Four stages say what the work is. Five phases say when it happens.

Phase boundaries are where engagements lose their context: a strategy team leaves, a delivery team arrives, and the reasoning behind every decision has to be reconstructed. Here, one team carries the work across them. The stages are groupings, not steps in a queue: most engagements start in one and pull in two more, and security and governance run through every phase.

The five phases, in order

  1. 1AssessmentMaturity audit, architecture review, stakeholder interviews
  2. 2StrategyRoadmap, governance design, business case validation
  3. 3Architecture & buildPlatform, pipelines, ML infrastructure, integrations
  4. 4DeploymentModels live, agents configured, generative AI integrated
  5. 5EnablementTraining, literacy, governance operations, advisory

The four stages, and the practices in each

Set direction
Decide what is worth building before anyone builds it.
Strategy & Governance
Build
The platform, the models, and the interfaces people actually touch.
Data Engineering & PlatformsAI & Machine LearningGenerative AI & AI AgentsBI & Data Visualization
Secure
The exposure that arrives with the capability, closed in every phase.
AI Security & Cyber Risk
Make it stick
A system nobody can use is a system nobody keeps.
AI & Data LiteracyStaff Augmentation & Expert Services

Eight practices, one method. The team that writes your roadmap builds the system it describes, which is the argument for hiring one firm instead of four.

Two documents decide most of what follows.

One decides what is worth building. The other fixes, before any engineering, what the system has to decide and how it will be judged.

The Data IQ™ decision lens

Three questions, seven tests

Every idea is ranked against the same tests, so the order survives the meeting.

Is it worth it?

  • 01Business value: the number it moves, and what that is worth
  • 07Measurable outcome: whether you could tell, in a number, that it worked

Can we deliver it?

  • 02Data readiness: whether the data exists, and is usable
  • 03Technical feasibility: what it takes to build, and whether it has been done
  • 04Operating fit: who would run it, and whether the process can absorb it

Can we deploy it?

  • 05Risk and governance: what has to be true for legal, risk and security to say yes
  • 06Adoption burden: who has to change how they work, and how much
The lens at work: the Executive AI Workshop

The Data IQ™ Decision Brief

Example

Signed by the people who own the decision before engineering starts. The build is measured against it.

The decision
Which members get a retention offer this week?
Made by
Marketing operations, in the campaign tool
Acts when
The score clears a threshold agreed with finance
Measured by
Incremental repeat visits per offer
Guardrails
Margin and frequency caps
Human override
Yes, with the reason captured
Reopened when
Lift falls below the agreed floor
The brief at work: AI & Machine Learning

Six dimensions decide whether AI survives production. All six are published.

This is the AI-readiness view of the Data IQ™ model. The free assessment scores it from your answers; the Assessment Sprint scores the same six against your systems. The complete model, applied in the Sprint and in our engagements, reaches wider.

Every dimension is checked four ways: is it documented, owned, measured and tested? A dimension that scores low points to the one engagement that fixes it, so the result is a decision, not a report.

DimensionWhat the Sprint checksIf it scores low
Data foundationLineage traced on your actual pipelines; retrieval tested against the questions people really ask.Data Platform Accelerator
Governance and review pathApproval records read, and reviewers spoken to separately from the teams they review.AI Governance Quickstart
Evaluation and assuranceAny existing test set inspected; where there is none, what building one would take.AI & Agent Pilotits evaluation harness
Cost and portabilityCost per call sized at your volumes, and the cost of switching vendor priced, not assumed.AI & Data Assessment Sprintits cost view
Adoption and literacyThe people expected to use it asked whether they would, without their managers in the room.Adoption Review
Security and AI riskData egress paths mapped, and the AI exposure an existing review was never designed to catch.Cyber Risk Sprint

AI Readiness Assessment

Scores the six from your answers. Free: eighteen questions, about seven minutes, no email required. Your weakest dimension points to one place to start.

Take the assessment

Deeper free screens on single dimensions: Data Maturity, AI & Data Literacy, AI & Data Cyber Risk.

AI & Data Assessment Sprint

Scores the six against your systems. Two weeks: the six dimensions scored with evidence, a gap register, an order-of-magnitude cost view and prioritized next steps. Fixed fee agreed in writing first.

See the Sprint

What the method looked like in delivered work.

Four engagements, the stages each one touched, what it fixed first, and what the client reported.

  • Build

    A national quick-service restaurant chain

    The growth cost less, not more.

    Fixed first: which offer, for whom and when; margin and frequency caps; and a measure of incremental lift, tested before rollout.

    8%less discount spent per incremental visit

  • Fixed first: one decision-ready view built from existing data, without breaking governance or lineage, with the selection criteria attached to every recommendation.

    25%fewer manual comparison steps

  • Fixed first: who may write, what is recorded (proof, not medical detail) and an attributable, time-stamped trail for every entry.

    98%of recorded events validated on the first attempt

  • Make it stick, then Set direction

    A regional health organization

    Trained by role, then checked.

    Fixed first: what each role needed, for doctors, nurses and administrative staff; then more than 300 people trained hands-on, and five AI use cases prioritized.

    80%of participating staff demonstrated improved data skills

Each figure is as the client reported it. All twelve case studies

Questions we get every week.

Is Data IQ™ something we buy?

No. It is how every engagement runs. You see it in what you keep: a scored baseline, a ranked shortlist, a signed Decision Brief, a decision log and a handover your team can run from.

Do we have to go through every stage?

No. The stages are groupings, not a sequence to complete. Most engagements start in one and pull in two more, and security runs through all of them.

Why both stages and phases?

They answer different questions. The stages say what the work is: set direction, build, secure, make it stick. The phases say when it happens inside one engagement. Security and governance are not a phase because they run across all five.

How does the maturity model relate to the stages?

The stages organize the work; the six dimensions measure readiness before and during it. A dimension that scores low points to the one engagement that fixes it, as listed in the scoring sheet above.

How is this different from a maturity survey?

A survey scores your answers. The Assessment Sprint scores the same six dimensions against your systems, with four tests of evidence on each: is it documented, owned, measured and tested.

Do you publish the whole model?

We publish the six AI-readiness dimensions in full. The complete model reaches wider; it is applied in the Assessment Sprint and in our engagements, where it is scored against your systems rather than described in general.

Does it work with frameworks we already use?

Yes. Governance work follows NIST AI RMF and ISO/IEC 42001 where they apply, and security work maps to NIST AI RMF and ISO/IEC 27001. Data IQ™ organizes the work; it does not replace the frameworks your auditors expect.

See Data IQ™ applied to your own systems.

Thirty minutes with the person who would lead the work: where your organization stands on the six dimensions, which stage to start in, and what the first document should decide.

Book 30 minutes with us

Want Data IQ™ applied to your systems? Thirty minutes with the people who would run it.