Descriptive, prescriptive, or predictive?

September 29, 2020

What type of analytics makes the most sense for your organization? Naturally, this depends on the project and on your goals. The three main types of analytics that you will want to consider are:

  • Descriptive
  • Predictive
  • Prescriptive

Here’s a handy reminder of how to apply each of these.

Prescriptive analytics will help you to answer the question of what your organization should do. Compare this to descriptive analytics which is the method for understanding your current situation or problem and reviewing how it looked in the past. Unlike prescriptive analytics, descriptive will not address a question specifically and will instead present a clear overview of the problem. This differs considerably from predictive analytics which involves making prediction about future behaviors or results based on current data and trends.