Customer Sentiment Analysis at a Retail Company

The Challenge

DataProducts grew from a small start-up to a formidable company with millions of users, thousands of Website templates, and fee-based premium packages. Interpreting user data correctly was an integral part of the plan to remain competitive and the team at Wix identified a set of key requirements they expected from their BI tool.

Derive insight based on behavioral data from numerous sources.

Ability to differentiate between free and paid users and chart activity across the site.

Ability to generate reports on the fly to track the success of marketing campaigns or changes in product user behavior.

The Solution

DataProducts is a leading cloud-based web development platform with over 42 million registered users worldwide, as of December 31, 2013. Wix was founded on the belief that the Internet should be accessible to everyone to develop, create and contribute. Through free and premium subscriptions, Wix empowers millions of businesses, organizations, professionals and individuals to take their businesses, brands and workflow online. The Wix Editor and highly curated App Market enable users to build and manage a fully integrated and dynamic online presence. Wix has helped users to build more than 42 million websites to date, and it’s not surprising that the company needed an analytics and reporting solution that could manage high-volume data quickly. Tracking conversions, marketing campaign efficacy, and user behavior was an important part of Wix’ plan to stay on top.

The Wix Editor and highly curated App Market enable users to build and manage a fully integrated and dynamic online presence. Wix has helped users to build more than 42 million websites to date, and it’s not surprising that the company needed an analytics and reporting solution that could manage high-volume data quickly. Tracking conversions, marketing campaign efficacy, and user behavior was an important part of Wix’ plan to stay on top.